In April, Spotify started testing the Featured Curators pilot that will highlight popular user playlists existing on the platform along with playlists created by Spotify.
But now, Spotify is looking at playlists created by its users and influencers. Spotify is always brimming with creative and original content to provide the best audio experience to its users. This will help you to ‘blend’ with these artists and learn about their creative influences. On the other hand, fans of BTS, Charli XCX, Lauv, Megan Thee Stallion, Tai Verdes, Xamã, Camilo, Diplo, Angèle, Badshah, Kim Loaiza, CRO, Benjamin Ingrosso and other musicians just need to click the link in their names, and Spotify will merge the artists’ preferences of music with your playlist.
You can even share the collaborative playlist on social media through a custom share card received through Spotify. Once your invitations have been accepted, Spotify will generate songs and recommendations in your Blend playlist according to the preferences of all users in the group. To use this feature, you need to search for Blend in the app and then send invites. Both will be updated daily for free and premium users. While the first one enabled users to ‘blend’ with up to 10 of their favourite people in a group, the second update allowed them to do so with some of their preferred artists. In March 2022, the audio streaming service introduced two new updates to Blend. It is described as a “shared playlist that combines the best of Spotify’s personalization capabilities and collaborative playlist functionality into a single shared playlist, making it easy for users to get into a listening session that is made just for them” by Spotify.
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